- Leading media agency Horizon Media forged a supply path optimization (SPO) partnership with PubMatic, Inc PUBM, an independent technology company delivering digital advertising's supply chain of the future.
- The financial terms of the transaction remain undisclosed.
- Partnering with PubMatic will add value to Horizon Media clients' direct, transparent, and simplified access to high-value audiences and premium inventory, including CTV, at an unprecedented scale.
- Also Read: Taboola.com and PubMatic Get Downgraded By Analyst Who Considers The Trade Desk Better Positioned In AdTech Space
- "Horizon's relationship with PubMatic gives our clients access to audiences at scale across channels, including CTV, and they are aligned with our own innovation to ensure our success and leadership in the future of digital advertising," said Jesse Fisher, SVP Programmatic & Data, Horizon Media.
- Horizon Media and PubMatic will collaborate on next-generation solutions to provide automated bid optimization using bespoke advertiser-level performance signals.
- Horizon's HX will use PubMatic's intelligent bid optimization to automatically move spending to inventory, maximizing the advertiser's return on marketing investments.
- "Horizon Media is a great partner in driving efficiency, transparency, and innovation to enable the development of digital advertising and its benefits for brands, publishers, and consumers," said Kyle Dozeman, Chief Revenue Officer, Americas, at PubMatic.
- Price Action: PUBM shares closed lower by 2.33% at $15.06 on Friday.
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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