Meta Platforms Inc.'s META Facebook is apparently enhancing users' "full-screen" experience on Apple Inc.'s AAPL iOS app by removing buttons — but wait, there's more.
What Happened: On Monday, social media analyst Matt Navarra took to Twitter and shared a screen recording of what seems like Facebook doing away with buttons on its iOS app.
Facebook has made an interesting change to its iOS app
— Matt Navarra (@MattNavarra) November 21, 2022
Look what happens to the top / bottom tab bar and buttons when i scroll 👇👀 pic.twitter.com/HWgAfqF6d1
The recording shows that Facebook buttons disappear from the iPhone's screen while the user scrolls through.
A Twitter user quickly pointed out that he initially thought it was a bug and "kept closing out of app" but later realized it was Facebook's new "full screen" experience.
Why It's Important: Last year, Adam Mosseri, head of Instagram, shared some tidbits about the photo and video-sharing app testing significant changes, including full-screen.
Mosseri also hinted that these changes are being tested in response to the growing competition from ByteDance-owned TikTok and Alphabet Inc.'s GOOG GOOG YouTube.
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