Will iPhone Have A Challenger? OnePlus Co-Founder Says New Smartphone Will Take On Apple In US

Carl Pei, the co-founder of OnePlus, is planning to take on Apple Inc. AAPL in the U.S. by bringing a new Nothing smartphone to the market. 

What Happened: Nothing, a U.K.-based consumer tech startup, is in early conversations with U.S. carriers about launching a new smartphone in the country, according to CNBC. 

With this new product launch, Pei, the CEO and founder of Nothing, intends to challenge Apple's iPhone.  

"There's a challenge with Android where iOS is just becoming more and more dominant. They have very strong lock-in with iMessage, with AirDrop, especially among Gen Z. So that's a rising concern for me," Pei told CNBC. 

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So far, Nothing has only launched its smartphones in Europe, the Middle East and Asia. It is yet to enter the U.S. and Canadian markets.

“It’s definitely a market where there’s already a lot of interest for our products. And if we launch our smartphones there, I’m sure we could obtain significant growth,” Pei stated. 

Why It's Important: In July, Pei launched the Nothing Phone (1), a mid-range device with a design, price range and specifications similar to Apple's iPhone SE, the report noted. 

In September, it was reported that Apple and Samsung together accounted for over 70% of the U.S. market share. As of April 2022, Apple's iPhone 13 was the most popular smartphone sold in the U.S. and accounted for 17% of the total sales. 

This story was originally published on Dec. 5, 2022.

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