Amazon Launches TikTok Like Shopping Feature To Tap Biggest Holiday Season

Amazon.Com, Inc AMZN launched a ByteDance Ltd TikTok-like feature in its app to help customers to buy products from a customized feed of photos and videos.
Amazon launched the feature for select customers and looks to extend it across the U.S. in the coming months, the Wall Street Journal reports.
The portal, which Amazon named Inspire, will show users a continuous feed of photos and videos featuring products that customers can purchase through the app.
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Amazon joined Facebook parent Meta Platforms Inc META, Alphabet Inc’s GOOG GOOGL Google to capitalize on the popularity of the short-video format.
Amazon has been recruiting influencers as it has built up its social-shopping business.
Oliver Messenger, Amazon’s director of shopping, said in an interview, “Video-based content really helps [customers] to understand the product more.”
The Inspire portal will appear as a lightbulb-shaped icon at the bottom of Amazon’s app.
When customers click on the widget, it will bring them to a feed that displays a stream of images and videos featuring products.
The portal will curate content to shoppers’ interests, growing more attuned over time.
Amazon strategically timed the release of the new future to tap the holiday season rush.
Price Action: AMZN shares traded higher y 1.49% at $89.78 on the last check Thursday.
Photo by Christian Wiediger via Unsplash