Hilton Hotels Launches New Brand 'Spark By Hilton'

Hilton Worldwide Holdings Inc HLT has launched Spark by Hilton, the newest addition to its portfolio of brands.
Spark by Hilton has created a new premium economy lodging option to meet the needs of guests and owners seeking value, quality and consistency.
For developers, Spark by Hilton leverages a conversion model to offer investment option for owners.
The new brand has incorporated elements, including thoughtful simplicity, reliable service, unexpected touches and consistent quality.
"In looking at the economy category, we saw a segment that has grown dramatically but lacks consistency, providing us an opportunity to deliver on the needs of this underserved segment of travelers," said Matt Schuyler, chief brand officer, Hilton.
Price Action: HLT shares are trading higher by 3.28% at $133.71 on the last check Wednesday.
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