Forrester Research Launches Partner Ecosystem Marketing Service

Forrester Research Inc FORR has launched Forrester Decisions for Partner Ecosystem Marketing, the next generation of its Forrester Decisions for Channel Marketing service.
The enhanced service will enable marketing organizations to modernize their existing partner programs.
The service will help formulate a partner ecosystem marketing strategy, plan and measure for partner ecosystem success, optimize insights-driven partner demand, modernize the partner program, enable ecosystem partners, win mindshare through partner engagement, and build a world-class partner ecosystem marketing team.
"The Partner Ecosystem Marketing service within our Forrester Decisions portfolio will ensure that marketing leaders have access to the research and tools they need to fully capitalize on their partner ecosystems to drive business growth," said Maria Chien, VP and research director at Forrester.
Price Action: FORR shares are trading lower by 0.70% at $36.65 on the last check Monday.