Dollar General Rebrands Dog & Cat Food Line

Dollar General Corp DG has reformulated and rebranded its dog and cat food line, Nature's Menu.
Nature's Menu is made by a family-owned and operated company in the U.S. and, like other DG private brands, is backed by its 100% satisfaction guarantee.
"Our team of brand managers and buyers strive to ensure each private brand item we develop focuses on the needs of our customers and their families," said Jackie Li, senior vice president of private brands and global sourcing at Dollar General.
Nature's Menu dry pet foods are crafted with natural ingredients, including real beef, lamb or farm-raised, cage-free chicken.
The pet foods contain vegetables and wholesome grains and are free from corn, soy, wheat, fillers, animal by-products, artificial colors, flavors and preservatives.
Nature's Menu dry pet food is available chain-wide, with prices ranging from $7.00 to $20.00 per bag.
This summer, Nature's Menu will debut a newly reformulated wet pet food.
Price Action: DG shares are trading higher by 0.36% at $220.11 on the last check Tuesday.
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