EV Truckmaker Shuns Tesla's Business Model And Is Getting Into The Dealership Game. Here's Why

  • Workhorse Group Inc WKHS has launched a new Certified Dealer Program, an initiative to develop an official network of verified dealers.
  • The company has engaged Kingsburg Truck Center, a work truck dealer headquartered in Kingsburg, California, as its first certified electric vehicle (EV) dealer in California.
  • As part of the new program, Workhorse has established a training program that provides dealers with both hands-on and online training, including technical sales training. 
  • "The launch of our Certified Dealer Program is one of the vital early steps in activating our go-to-market efforts and creating a strong foundation for both our dealers and end customers," said CEO Rick Dauch.
  • Also ReadWorkhorse Plummets On Q4 Earnings Miss
  • Price Action: WKHS shares are trading higher by 1.81% at $1.4050 on the last check Tuesday.
  • Photo Via Company
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WKHSWorkhorse Group Inc
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