Adobe Jumps Generative AI Bandwagon, Introduces Firefly AI Image Generator

Adobe Inc ADBE launched Firefly, a new family of creative, generative AI models, first focused on generating images and text effects. 

Firefly will bring even more precision, power, speed, and ease directly into Creative Cloud, Document Cloud, Experience Cloud, and Adobe Express workflows, where content is created and modified. 

Firefly will be part of a series of new Adobe Sensei generative AI services across Adobe's clouds.

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Adobe proposes to launch the "Do Not Train" tag for creators who do not want their content used in model training. The content credentials tag will remain associated with the content wherever creators use, publish, or store it. 

In addition, Adobe's AI models will tag AI-generated content accordingly.

Firefly will comprise multiple AI models focused on bringing AI into Adobe's suite of apps and services, working across a variety of different use cases, Adobe VP of generative AI Alexandru Costin told TechCrunch in an email interview.

OpenAI won attention via its chatbot ChatGPT, proficient at answering questions and writing essays and poems, and image generator Dall-E 2, which turns language prompts into novel images.

Firefly and OpenAI's Dall-E 2 and Stable Diffusion can transfer the style of one image to another and generate new images from text descriptions.

As it exists today, Firefly is in beta and, without firm pricing, offers a single model designed to generate images and text effects from descriptions. 

Given a text prompt, the model will soon be able to create content across Adobe apps, including Express, Photoshop, Illustrator, and Adobe Experience Manager.

Adobe says that artwork created using Firefly models will contain metadata indicating that it is partially or wholly AI-generated.

In the future, users can train and fine-tune Firefly models using their content, Adobe says.

Adobe also says it's exploring a compensation model for Stock contributors that will allow them to "monetize their talents" and benefit from any revenue Firefly generates. 

Price Action: ADBE shares traded higher by 0.51% at $364.72 on the last check Tuesday.