Forbes 30 Under 30 Co-Founders Launch Community Round Giving Retail Investors Rare Chance To Invest in this Venture-Backed Startup

Aura Health is an all-in-one mental wellness app designed with one goal in mind: to help anyone, regardless of background, find peace, manage stress, improve sleep and transform their lives for the better.

Used by more than 7 million people worldwide, it’s safe to say that Aura has met and exceeded many of its goals. A big part of its success is attributed to the vision of company co-founders and brothers Steve and Daniel Lee.

Many startups were built by founders seeking to address a specific challenge in their personal or professional lives. In the case of Aura, the Lee brothers were motivated to launch a wellness app after witnessing their parents go through a challenging, messy and painful divorce. 

Aura is a pioneer in the mental health and wellness space. But they’re pioneers in another sense. Recently, they launched a community round, which means anyone can invest for a limited time. 

Since its launch in 2017, Aura has added features to broaden its target audience. For example, the app allows therapists and coaches to record voice content and efficiently share it with more than 7 million people worldwide. This includes audio tracks related to breathwork, cognitive behavioral therapy, life coaching, meditation and sleep tracks.

This approach, combined with mind-blowing growth over its first five years, was more than enough to land Aura’s co-founders on the Forbes 30 Under 30 list in the 2022 Social Impact category. 

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The Numbers Don’t Lie

You don’t have to look any further than the numbers to see that Aura is far and away the leader in its class. In addition to more than 7 million community members, users spend hundreds of millions of minutes each year in meditation and listening to experts on the Aura app. 

Upon signing up, members gain immediate access to Aura’s exclusive library of 13,000-plus — and growing — wellness tracks. These tracks are created and shared by the world's largest community of coaches and therapists.

And if that’s not enough, Aura has more than 30,000 five-star reviews on the Google Play and Apple App stores. Users don’t just sign up for Aura. They sign up, enjoy the experience and come back for more. 

Now, for the number that matters most to investors: Aura boasts annual recurring revenue of $7 million. This revenue, combined with the vision of its co-founders and the direction of the market, is what’s attracted venture capital backing from firms such as Reach Capital, Berkeley SkyDeck and Cowboy Ventures. 

Aura Health is pioneering a mental health and wellness ecosystem that’s changing lives the world over. With its success to date, the company is positioned for more market share and funding in the years to come. 

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