Millions of Americans start their morning with a hot cup of coffee. It’s an icon of the American workplace, and increasingly: It’s becoming big business.
The meteoric rise of the likes of Starbucks Corp and Monster Beverage Corp are further evidence of this. In the past 15 years or so, Starbucks stock has risen a whopping 1,911% and Monster is up over 2,360% in that same timeframe.
But these brands are packed with sugar and artificial sweeteners and a host of other unhealthy ingredients. This means short-term energy which can lead to burnout, long-term health problems and general exhaustion.
One startup, Pureboost, is run by industry leaders looking to turn the industry on its head with its healthier alternative. Pureboost is a breakout star taking on the fast-growing $400B energy drink market with an innovative product that delivers long-lasting energy without any of the side effects that traditional energy drinks are known for.
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The company recently launched an equity crowdfunding round, which means anyone can invest for a limited time. This provides consumers and investors some insight into the company, its traction, and just how well the product actually works. Needless to say, their unique approach has resulted in impressive results, with over $21M in cumulative revenue to date and $8.5M in revenue in 2022 alone. The innovative startup is making an impact on consumers with a 45% reorder rate and over 19 million servings sold.
The company's team has an impressive track record, with 10+ exits and building a nutritional drink company to $1.25B in sales. Pureboost's co-founders are Brian Enge, a serial entrepreneur with four exits and experience in senior leadership positions at companies like Active.com, Cyrk, Saucony, and Zoot, and Sean Ross. He is also a nutrition innovator and supply chain expert who managed manufacturing for Glanbia, the world's largest sports nutrition brand, and inventor of the original Pureboost formula. Ray Faltinsky, a lifelong nutrition enthusiast who launched and grew a nutrition company to $1.25B in sales, is among the group of co-founders.
Pureboost's success is built on its clean energy drink mix, which is free of GMOs, artificial sweeteners, sugar, and other harmful ingredients. The company has cracked the nutritional code by delivering feel-good energy that's delicious, affordable, and healthy. Pureboost's energy drink mix is ultra-portable, packed with vitamins and electrolytes, and uniquely formulated to help people tackle their everyday routines without the side effects and long-term health challenges that accompany traditional energy drinks.
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Pureboost is the first clean, antioxidant energy mix without any sugar or sucralose making it a healthier alternative to traditional energy drinks, soda, and coffee. The energy drink mix is bursting with B12, natural green tea caffeine, 25+ vitamins, minerals, and herbs, and a hydration maximizer electrolyte blend. It's naturally flavored and sweetened, keto, paleo, and vegetarian friendly, 100% free of dairy, soy, gluten, and preservatives, and proudly manufactured in the USA.
Pureboost has already achieved remarkable results in the $400B total addressable market. It's the #1 healthy category leader on Amazon, with double-digit annual growth since launch and over 25,000 positive reviews. The company's omni-channel growth strategy includes expansion into major retailers like Costco.com, Walmart, Walgreens, and Meijer in Q3 of 2022, with plans to launch in Wegman's, Whole Foods, Kroger, Publix, Target, CVS, H-E-B, Giant Eagle, and more in 2023.
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