Walmart-Amazon Rivalry Likely To Heat As As Former Boosts Online Look To Grab More Eyeballs

After aggressively investing in its e-commerce to catch up with Amazon.com Inc AMZN, Walmart Inc WMT, is amid efforts to boost its appeal with a new online look.
With the redesign, Walmart seeks "to curate an experience when customers walk through our doors, whether they're physical doors or digital," Bloomberg cites Tom Ward, the retailer's U.S. e-commerce chief from an interview.
Ward highlighted taking a page from the brick-and-mortar playbook, emphasizing seasonal products and hot new sales trends.
The retail giant is also trying to focus more eyeballs on its online offerings and growing marketplace of third-party sellers by providing "a more engaging way to browse," Ward stated on its website.
A revamp of Walmart's website and app, unveiled Monday, reflected its attempts to highlight a selection of goods and cut down on mess.
Walmart grew its U.S. e-commerce revenue to 11% - 12% during the last two years. The online business accounted for almost 13% of U.S. revenue last year, up from 12% the year before.
Walmart's online subscription service Walmart+ succeeded with inflation-sensitive higher-income households as the retailer prioritizes the segment in a tectonic change to its reputation as a destination for lower- and middle-income shoppers.
Reportedly, Walmart sees e-commerce as a big selling point.
Price Action: WMT shares traded higher by 0.51% at $148.20 on the last check Monday.
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