Ferrari Teams Up with Samsung for High-Tech In-Car Displays

Luxury car manufacturer Ferrari NV RACE has signed a Memorandum of Understanding with Samsung Display SSNLF to develop an advanced display solution for Ferrari’s next-generation models.
Samsung’s lightweight, curved OLED panels will enable Ferrari to integrate the latest technology in future models to enhance the driving experience.
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“In the luxury sector, elevating the client’s experience is key,” said Ferrari CEO Benedetto Vigna.
“We are certain that our collaboration with Ferrari will provide an exciting opportunity to apply our strengths to the supercar field and reinforce our position in the automotive OLED market, enabling us to reach ever new heights,” said Samsung President and CEO JS Choi.
Price Action: RACE shares are trading lower by 0.38% at $271.94 in premarket on the last check Tuesday.
Photo by Kenneth White from Pixabay