NVIDIA's Latest GPU Sets New Benchmark for PC Gaming, Boasting Over 100 FPS at 1440p

On Wednesday, NVIDIA Corp NVDA announced the GeForce RTX 4070 GPU, delivering the advancements of the NVIDIA Ada Lovelace architecture — including DLSS 3 neural rendering, real-time ray-tracing technologies, and the ability to run most modern games at over 100 frames per second at 1440p resolution — starting at $599.
Today's PC gamers increasingly want super-premium visual experiences, with 83% of GeForce RTX 40 Series desktop gamers enabling ray tracing and 79% turning on DLSS, a revolutionary breakthrough in AI-powered graphics that massively boosts performance, now in its third generation.
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"Making sure games are 'RTX ON' with both ray tracing and DLSS has become a top priority for the majority of PC gamers," said Matt Wuebbling, vice president of global GeForce marketing at NVIDIA. "With prices starting at $599, the RTX 4070 is an amazing upgrade for gamers running on previous-generation GPUs."
The RTX 4070 allows the latest games like A Plague Tale: Requiem, Dying Light 2, Microsoft Flight Simulator, Warhammer 40,000: Darktide, and other demanding titles to run at over 100 frames per second, thanks to DLSS 3, as well as popular games such as Battlefield 2042, Call of Duty: Modern Warfare II and Marvel's Guardians of the Galaxy that support DLSS 2.
Price Action: NVDA shares traded lower by 1.70% at $267.06 on the last check Wednesday.

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