Don't Worry, It's Safe: Adobe Incorporates Generative AI Into Video Editing Software

Ahead of this week’s NAB annual conference, Adobe Inc ADBE disclosed innovations, including Text-Based Editing and Automated Color Tone-Mapping in Adobe Premiere Pro, and celebrated 30 years of Adobe After Effects.
Adobe expanded Frame.io to enable photography and PDF document reviews, offering decentralized marketing teams a unified and intuitive cloud hub for collaborating on assets.
Adobe shared plans to introduce new artificial intelligence (AI) features into its video editing software used by the film and television industries. At NAB, Adobe plans to expand the vision for Firefly to imagine ways to bring generative AI into Adobe’s video, audio, animation, and motion graphics design apps.
Adobe explores text-to-color enhancements, advanced music and sound eﬀects, stunning fonts, text effects, graphics, and logos, powerful script and B-roll capabilities, and creative assistants and co-pilots.
Starting later this year, Adobe proposes introducing new generative AI features for video, audio, animation, and motion graphics design.
Adobe is riding a wave of interest in generative AI spurred by applications from Microsoft Corp MSFT-backed OpenAI and Stability AI that allow users to create novel images with just a few words of description.
However, after Getty Images Holdings, Inc GETY sued Stability AI, legal questions clouded over the appropriateness of the output of such AI systems for commercial work, Reuters reports.
Adobe is promising its customers that output from its Firefly system will be on a safe, legal ground for commercial use.
Price Action: ADBE shares traded lower by 1.09% at $375.24 on the last check Monday.
Photo Via Company

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