In a world where artificial intelligence (AI) is revolutionizing industries left and right, it seems that even the art world isn't immune to its allure.
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Gone are the days of fruitless searches and endless scrolling through image galleries. Thanks to AI art generators, finding the perfect image is as simple as typing in a prompt. From branding to social media content creation and even vision boards, these tools are making it easier than ever to bring your creative visions to life.
With the ability to generate images based on natural language descriptions, AI art generators are quickly becoming a must-have tool for businesses and creatives alike.
RAD AI and LNDMRK: Two powerhouses in the marketing industry are joining forces to usher in a new era of visual art marketing that's backed by AI technology. Marketing platform RAD AI is teaming up with visual marketing agency LNDMRK to launch a groundbreaking product — RAD Visual Arts. The product combines LNDMRK's top-tier visual artists with the powerful precision of RAD AI's data-driven creative intelligence solution to develop cultural moments, content and community through AI-informed visual art.
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Through the RAD AI platform, LNDMRK's visual art marketers will be empowered with data from over 600 application programming interface (API) connections, including Reddit, Meta Platforms Inc. and TikTok, to drive decisions about campaign target audience personas, influencer selection and content strategy. This move represents a seismic shift in the industry, as quantifiable performance standards are brought to visual art marketing, and brands are forced to rethink the way they approach content marketing.
"Successful visual art marketing depends on connecting the artists with cultural moments and market niches. Until now, marketers have been forced to rely on intuition and guesswork to guide their campaign decisions. We're bringing quantifiable performance standards to visual art marketing and changing the way brands think about content marketing," says RAD AI Founder and CEO Jeremy Barnett.
Kevin Klein, partner at LNDMRK, is equally excited about the partnership. "The partnership between RAD AI and LNDMRK combines our network of visual artists with quantifiable marketing goals — this winning formula is the next chapter in brand collaborations."
As iconic brands such as Apple Inc., Nike Inc. and Porsche have long recognized the value of visual art marketing, it's clear that this partnership between RAD AI and LNDMRK is set to revolutionize the industry.
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Midjourney: Midjourney, the latest sensation in the world of AI image generators, is shaking up the industry with its unconventional approach to visual creation. Developed by the San Francisco-based research lab Midjourney Inc., this cutting-edge tool has quickly become a favorite among creative minds seeking to break free from traditional forms of expression.
By using natural language descriptions called prompts, users can generate stunning, dreamlike visuals that push the boundaries of creativity.
From surreal depictions of former President Donald Trump's arrest to giving Pope Francis a trendy new look, Midjourney's capabilities are limitless. Whether you're a writer, artist or just looking to unleash your inner creativity, Midjourney is the tool you need to bring your wildest visions to life.
DALL.E and DALL.E 2: OpenAI's DALL.E made waves in January 2021 with its impressive ability to generate high-resolution images from textual descriptions. Fast forward to a year later and DALL.E 2 has surpassed its predecessor with four times greater resolution and even more realistic images. Since its beta launch last April, the AI art generator has garnered attention for its ability to produce astonishingly accurate visuals from simple text prompts. Initially available only via a waiting list, the tool is now accessible to the general public.
Despite the excitement surrounding AI art generators like DALL.E 2, there are concerns about their potential misuse, impact on creative jobs and use of copyrighted images for training purposes. Nevertheless, many artists and designers are eager to explore the possibilities of this new technology and find ways to incorporate it into their creative work.
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