EXCLUSIVE: Smart for Life Launches New Line of Ice Cream High in Protein and Fiber

Smart for Life, Inc SMFL launched a line of proprietary and healthy high-protein ice cream bars, representing a new functional food product category for the Company.
Dr. Sasson E. Moulavi (Dr. Sass), Chief Medical Officer of Smart for Life, spearheaded the R&D initiatives behind the products.
Smart for Life’s new line of protein ice cream bars are high in protein, high in fiber and provides sustained energy, all with a delicious taste in a completely novel form factor that is one of a kind.
This ratio of protein, fiber, and other nutrients in an ice cream bar format is wholly unknown and represents a pioneering new concept in frozen foods.
Initial flavors include Vanilla-Chocolate, Cookies & Cream, and Strawberry, with different varieties that will likely join the line-up after feedback from launch testing in select markets.
Dr. Sass said, “Our functional ice cream bars are packed with high-quality protein, fiber, and essential nutrients that support muscle recovery, health management, and healthy digestion while helping to regulate blood sugar levels, thereby reducing the risk of insulin resistance and type 2 diabetes.”
“Not only can our new high-protein ice cream bars potentially improve overall health and well-being, but they also taste fantastic! High protein ice cream is a perfect addition to our top-quality product line of nutritious cookies, supplements, shakes, bars, and soups – all of which are designed to help our customers enjoy discovering the healthiest version of themselves.”
CEO Darren Minton said, “The all-natural blend of functional ingredients in Smart for Life’s high protein ice cream products provide sustained energy throughout the day, preventing energy crashes and helping to maintain focus and productivity.”
Minton said, “We plan to launch a variety of flavors in local markets and look forward to providing exciting updates in the near future.”
Price Action: SMFL shares closed lower by 8.25% at $4.45 on Monday.

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