EXCLUSIVE: Smart for Life Reaches Deal With CloudKitchens For Rapid Local Delivery of High Protein Ice Cream

Smart for Life, Inc SMFL announced Wednesday that it had executed a strategic agreement with CloudKitchens for rapid local delivery of its new line of innovative, proprietary, and healthy high-protein ice cream bars. 

What Happened? The partnership with CloudKitchens will enable the delivery of the Company’s ice cream bars through services such as UberEats, GrubHub, and DoorDash across major markets in the U.S., with an initial focus on New York, Miami, and Los Angeles. CloudKitchens is a leading “ghost kitchens” provider for restaurant delivery and pickup.

Why Does It Matter? Darren Minton, Smart for Life’s CEO, stated, “We launched this new functional food product category last month and believe it has tremendous growth potential. With CloudKitchens, we will now be able to reach millions of new customers with on-demand, direct-to-consumer delivery, and pickup. We will also have access to state-of-the-art delivery hubs, order fulfillment services, and top-notch sales and inventory software. We believe we are pioneering a new concept in frozen foods as our line of protein ice cream bars are formulated to be high in protein, high in fiber, and provide sustained energy, all with a delicious taste in a completely novel form factor. We will initiate our launch with target markets in New York, Miami, and Los Angles and look forward to customers trying our delicious ice-cream flavors in Vanilla-Chocolate, Cookies & Cream, and Strawberry.”

Price Action: SMFL shares closed lower by 3.33% at $2.32 on Tuesday.