Apple's First App Store Transparency Report Reveals Jaw-Dropping Numbers: 1.7M Apps, 373M Weekly Searches, Rejections And More

Apple Inc.’s AAPL first-ever App Store Transparency Report sheds light on fascinating statistics, including millions of submissions, rejections, government takedown demands and terminated developer accounts. 

What Happened: On Friday, Apple released its inaugural App Store Transparency Report, providing insights into the app review process, removals and developer account terminations. 

The report was published as part of Cupertino’s $100 million settlement with App Store developers, according to The Verge. 

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As per the report, as of 2022, the App Store had a staggering 1,783,232 apps. Notably, the average weekly number of customer accounts searching the App Store reached a staggering 373,211,396, indicating substantial user interest in exploring the app marketplace.

Last year, the company reviewed 6,109,913 app submissions, rejected 1,679,694 and removed 186,195 apps from the App Store. Apple also highlighted the number of apps removed by specific genres, with Games and Utilities at the top and those pulled due to government takedown demands – China mainland and India topped the list. 

As per the report, Apple has a total of 36,974,015 registered developers. However, the tech giant terminated 428,487 developer accounts for undisclosed reasons. 

Why It’s Important: Earlier this week, Apple shared information regarding its proactive measures against fraudulent transactions. The company disclosed that App Store thwarted potential fraudulent transactions amounting to over $2 billion in 2022. 

These latest reports come when Apple is pressured to allow third-party app stores on iPhones and iPads. The development apparently stemmed from the EU’s Digital Markets Act, which mandates that tech companies enable alternative app stores on their platform by 2024. 

Reports indicate that Apple is gearing up to meet these requirements, with anticipated changes set to debut alongside iOS 17 during the WWDC event. 

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