Why National CineMedia Stock Popped Today

National CineMedia, Inc. NCMI shares are up Monday after the company announced that it entered into a new long-term Network Affiliate Transaction Agreement with Regal Cinemas, a landmark moment in the company's restructuring.

What To Know: Tom Lesinski, CEO of NCM, said "The agreement we announced today strengthens and deepens NCM's 20-year relationship with Regal Cinemas well into the future and reaffirms our position as the market leader and premier company in cinema advertising. With the largest share of the young, diverse, and sought-after movie audience, NCM will deliver our impactful advertising solutions to brands across thousands of Regal Cinema screens in the United States."

The agreement will give NCM exclusive right to provide on-screen advertisements at Regal Cinemas' over 6,000 screens and 450 theaters. NCM will run its Noovie show, featuring hundreds of national, regional, and local advertisers, as well as the Platinum ad unit within trailers, on Regal Cinemas' screens across the United States.

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NCMI Price Action: Shares of NCMI were up 16.5% at $0.35 at the time of publication, according to Benzinga Pro.

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