Elon Musk Wants To Make Twitter Creator-Friendly With An Ambitious Feature That Seems Unreal

Elon Musk’s recent announcement regarding a new Twitter feature aimed at empowering content creators has sparked excitement and curiosity, as the details surrounding its implementation leave room for further explanation and exploration.

What Happened: On Wednesday, Musk announced a new feature geared towards empowering content creators on the platform, saying that the microblogging site will now provide subscribers’ email addresses to content creators.

According to Musk, this initiative will enable content creators to seamlessly interact with their subscribers even if they choose to leave Twitter. 

See Also: Is Elon Musk Losing His Twitter Magic? Most Followed User’s Engagement Nosedives

This platform will provide email addresses of subscribers (who opt in) to content creators, so that creators are able to leave this platform easily & take their subscribers with them if they want

— Elon Musk (@elonmusk) June 7, 2023

This shocking announcement gained widespread attention from netizens and content creators alike, with Musk’s tweet amassing millions of views and retweets within hours. 

The tweet also sparked discussion among users. While some expressed interest in the possibility of a reverse feature that allows them to migrate subscribers from other platforms, others questioned the feasibility of the feature, asking, “What can go wrong?” 

Here’s how Twitter reacted: 

Has to be optional for the subscribers to choose whether to share this info or not.

— Kareem (@KareemFarid) June 7, 2023

this sounds like a game-changer for creators, ensuring their independence and providing a safety net if they decide to switch platforms. the decision to give creators access to subscriber emails (with their consent) could disrupt how social platforms currently operate. eager to…

— Tiana Freeman (@tianasfreeman) June 7, 2023

What about importing? Can I provide a list of my substack subscribers and then prompt matching users to subscribe here (when I finally get subscriptions activated…)

— Peter Hague PhD (@peterrhague) June 7, 2023

I wish more platforms considered this.

The risk creators face when building an audience tied exclusively to a platform is too high, especially now that we are seeing the rise of billion $ YT celebs like @MrBeast

The creator game has changed and platforms need to act more like…

— Mark (@MRRydon) June 7, 2023

At this point, Musk hasn’t provided much details about the feature, leaving users to speculate how this will actually work. 

Why It’s Important: For the unversed, Musk rebranded the “Super Follows” feature on Twitter with the “Subscriptions” model. The rebranded version essentially allows content creators and influencers to use the platform and monetize their presence by offering unique content to their subscribers. 

It was previously reported that the tech billionaire subscribes to at least 77 people on the site, including names like prominent tech YouTuber Marques Brownlee, Twitter Spaces host Mario Nawfal, MrBeast, Parody account of Jerome Powell and Memes poster ShitpostGateway. 

Earlier, Musk also accidentally revealed how many subscribers he had with a screenshot showing the number 24,700, paying him $4 per month. This would translate to monthly earnings of $98,800 for Musk based solely on his Twitter subscribers.

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