Netflix Inc NFLX is in discussions to live-stream its first sporting event live this fall.
The company is in early discussions about a celebrity golf tournament featuring professional golfers and Formula One drivers, reported The Wall Street Journal, citing the people familiar with the situation.
The event would feature celebrities from "Drive to Survive," a docuseries about Formula One auto-racing, and "Full Swing," which followed professional golfers during the 2022 season, they added.
The decision to do so would be Netflix's first step into live-streaming sports, which officials have debated for over a year.
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The planned golf tournament would offer a way to sample live sports programming without paying for one of the major-league packages, added WSJ.
Price Action: NFLX shares are trading higher by 0.81% at $427.40 premarket on Tuesday.
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