Amazon Vs. Walmart: Morgan Stanley Bets on Amazon to Win the Race in Beauty Space

Morgan Stanley expects Amazon.Com, Inc AMZN to become the most significant player in beauty after ruling spaces from books to cloud computing.

Amazon will likely surpass Walmart Inc WMT as the most prominent U.S. beauty retailer by 2025, Bloomberg cites the analyst research note. 

Amazon will make up about 14.5% of a market that could hit $180 billion in value by 2025, followed by Walmart at about 13%. 

Also Read: Walmart Scores In India Vs Amazon Thanks To Its Flipkart Deal: Report

The analysts wrote that Amazon’s gains will likely come as the company continues to grow its share in the e-commerce market, set to account for 46.5% by 2025.

While grocery retailers still hold a leading share of about 29% of the U.S. beauty market, their portion has shrunk over time, with specialist retailers like Ulta Beauty Inc ULTA and Sephora among the biggest beneficiaries. 

Price Actions: AMZN shares traded higher by 0.24% at $125.80 on the last check Tuesday.

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