Disney Is Sending Kidpik Stock Higher Friday: What's Going On?

KidPik Corp. PIK shares are skyrocketing on Friday after the company announced a collaboration with Disney DIS surrounding the release of a new Disney movie "World's Best."

The Details:

KidPik stock is up over 100% after the company announced a new campaign that celebrates the release of "World's Best," a Disney-original movie currently streaming on Disney+.

"The campaign will showcase Kidpik's pre-styled 'Classic to Cool' boxes that will help parents teach their children to embrace the message of expressing your true self and letting your personality and confidence shine bright," said the company in a press release.

PIK stock is moving higher on significant volume with Friday's session volume having already breached the 65 million mark versus the 100-day average of less than 114,000 shares. The stock is also receiving much retail investor attention and is currently trending on several social media sites.

KidPik is a subscription-based e-commerce company that provides kids clothing subscription boxes delivering personalized and expertly coordinated mix-&-match outfits.

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PIK Price Action: According to Benzinga Pro, KidPik shares are up over 117% at $1.32 at the time of publication.

Image: Mohamed_hassan from Pixabay