Google Trims Waze Workforce in the Wake of Google Ads Integration

Alphabet Inc GOOG GOOGL Google shared plans to downsize the workforce at mapping app Waze as it merges its advertising system with Google Ads technology.

The company reduced roles focused on Waze Ads monetization as it began transitioning Waze's existing advertising system to Google Ads technology, Reuters cites the company.

Google had snapped Waze for about $1.3 billion in 2013. In December, Google shared plans to merge Waze and Google Maps teams to consolidate processes.

The company wanted it as a part of the Google Geo division, its portfolio of real-world mapping products that include Google Maps, Google Earth, and Street View. It disclosed plans to merge Waze's more than 500 employees with the company's Geo organization.

Google said it planned to preserve Waze as a stand-alone service and did not eye any layoffs under the reorganization.

Price Action: GOOG shares traded lower by 0.34% at $118.60 premarket on the last check Wednesday.

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