A New 'Woke-Free' Beer Called Ultra Right Released A Wild Parody Ad Mocking Bud Light — Here's What You Need To Know About The New Conservative Brewer

Bud Light's controversial campaign with transgender social media influencer Dylan Mulvaney is changing the beer industry.

While Mulvaney boasts 10.7 million followers on TikTok, the collaboration triggered a backlash on social media and led some beer drinkers to boycott Bud Light.

According to consulting company Bump Williams using data from NielsenIQ, Bud Light sales in the U.S. dropped 27% in the four-week period ended July 8 compared to the previous year.

Bud Light's declining sales provide a window of opportunity for competitors to swoop in and grab market share. A new brewer has also entered the scene.

In light of Bud Light's marketing fiasco, Georgia entrepreneur Seth Weathers decided to launch Conservative Dad's Ultra Right Beer, heralded as being "100% woke-free."

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On July 12, Ultra Right released a parody ad inspired by the 1970s comedy "Smokey and the Bandit," a popular film that starred Burt Reynolds as a daredevil tasked with illegally transporting beer from Texas to Atlanta.

"This is an unlikely story of a fed-up American who had enough of the woke beer companies and decided to do something about it," Weathers says at the beginning of the commercial while walking toward a vintage muscle car.

"I'm on a mission, and I won't stop until all Americans have a 100% woke-free beer company they can be proud of again. We'll face obstacles along the way, but nothing will stop us, not even a woke beer smokey," he continues.

The scene then cuts to a shot of a sheriff who declares that he's in the middle of a high-speed pursuit of a conservative dad "with a load of Ultra Right Beer."

Later in the ad, Weathers says that Ultra Right is donating a portion of its sales to the 1776 Project to "overthrow the blue-haired, woke school board members and replace them with normal people like us."

Despite being a newcomer to the beer industry, Ultra Right has garnered a following. Fox Business reported that after being in business for less than two weeks, Ultra Right was expected to surpass $1 million in sales, gaining over 10,000 customers and selling 20,000 six-packs at $19.99 each.

Different Opinions

The phenomenon of companies embracing "woke" ideology has received a spectrum of reactions.

For instance, "Shark Tank" star and Dallas Mavericks owner Mark Cuban believes that it makes good business sense.

"There is a reason almost all the top 10 market cap companies in the U.S. can be considered ‘woke.' It's good business," he told the Pittsburgh Post-Gazette.

Kevin O'Leary, another "Shark Tank" star, disagrees. 

"When you lose nine, 10, 11, 12 billion dollars of market cap, you know that you've offended somebody and that person is your customer. That's bad business. Really bad business," O'Leary said on "Fox & Friends."

Shares of Anheuser-Busch InBev SA BUD, the multinational brewing company behind Bud Light, have fallen by 12% since April 1 — when Mulvaney first promoted the beer on social media.
If the roller coaster ride of stock prices makes you uneasy, you might want to look into reliable income plays outside the stock market — such as investing in rental properties with as little as $100 while staying completely hands-off.

Check out:

• Investing in real estate just got a whole lot simpler. With as little as $100, average investors are becoming landlords thanks to this Jeff Bezos-backed startup.
• Elon Musk has reportedly bought 6,000 acres of land just outside of Austin. Here’s how to invest in the city’s growth before he floods it with new tech workers.

Image source: Twitter/Conservative Dad's Ultra Right Beer