Meta's Threads Attracts Influencers from Twitter with Welcoming Atmosphere and Creative Freedom: Report

Brian Moller, also known as B Mo the Prince, has built a considerable presence on social media platforms like TikTok Inc, Instagram, and YouTube, amassing around 3 million followers. 

However, he has found Twitter less open-minded to his comedy sketches and jokes, leading him to explore new platforms like Instagram Threads.

Instagram Threads, a messaging service launched by Meta Platforms Inc META, quickly surpassed 100 million users in its first week, thanks partly to its seamless integration with existing Instagram accounts. 

However, Threads remains vulnerable in sustaining user engagement.

Moller sees potential in Threads, hoping that it can help him reach a broader audience. He finds Threads' more welcoming and less combative atmosphere than Twitter, often known for heated debates and arguments, CNBC reports.

Despite the initial surge in popularity, Threads lack essential features that could help creators expand their audiences beyond their existing Instagram following. 

For instance, users cannot search for topics or hashtags, limiting their ability to jump on trends and gain new followers.

While Instagram executives position Threads as a more considerate alternative to Twitter, focusing on entertainment and lifestyle content rather than news and politics, influencers like Marcel Floruss and Chas Lacaillade remain cautious about the app's potential impact on their careers. 

They prioritize deepening existing relationships with their audience on established platforms like Alphabet Inc GOOG GOOGL YouTube, where they saw lasting success.

Threads currently lack a way for creators to monetize their presence on the platform, as no advertising options are available. Brands are not actively seeking influencer partnerships on Threads, and creators are uncertain about the app's ability to drive traffic to external sites or promote their merchandise.

While Meta plans to prioritize building consumer value before exploring business value, the company faces the challenge of finding sustainable momentum for Threads in the long term. 

The app's success will depend on its ability to attract and retain users, especially creators, and offer them the tools they need to grow their audiences and generate revenue.

Overall, influencers and creators are looking for features that can help them measure engagement, reach new audiences, and monetize their platform presence. 

Price Action: META shares are trading higher by 0.59% at $296 premarket on the last check Monday.

Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.