Apple's Strategic Dive Into Live Sports and The Buzz Around iPhone 15: Analyst Insights

Wedbush analyst Daniel Ives recently weighed in on the trajectory of Apple Inc AAPL, highlighting the tech titan's strategic moves to dominate the live sports streaming arena. 

As Apple pushes its boundaries to escalate its subscriber count on the Apple TV streaming platform, its endeavors in the live sports sphere, especially following the landmark 10-year streaming contract with MLS after Lionel Messi's iconic transition to Inter Miami, have caught attention.

Ives hints at a noticeable spike in global MLS Season Pass subscriptions, attributing it to Messi's impact. 

While this is a significant advancement, Apple's broader strategic vision might target an even bigger fish - ESPN. 

The network's comprehensive sports coverage and vast TV rights could be a lucrative venture for Apple. Ives believes securing ESPN, which might be valued north of $50 billion, aligns more with Apple's aspirations than a potential acquisition of Disney DIS. 

A Change in Acquisition Stance?

Historically, Apple, under the leadership of Tim Cook, has been conservative with substantial acquisitions. A classic example is their most significant buy - the $3 billion+ Beats deal in 2014. 

However, Ives suggests that the rapidly transforming market dynamics might nudge Apple to recalibrate its approach. 

Aligning with ESPN, be it via acquisition or a strategic partnership, might be the game-changer Apple needs further to cement its stronghold in the live sports content space.

Ives reiterated Apple with an Outperform and a $230 price target.

Citi's Analysis of Apple

Parallelly, Citi analyst Atif Malik holds an optimistic stance on Apple. Malik emphasized Apple's robust performance, especially when juxtaposed against Skyworks Solutions, Inc SWKS, and shared anticipations surrounding the forthcoming iPhone 15 launch. 

The excitement stems from potential hardware upgrades and advancements, notably faster charging capabilities and a strong replacement cycle aligned with the IP12 series.

Price Action: AAPL shares traded lower by 1.37% at $174.14 on the last check Thursday.

Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.