Elon Musk highlighted the importance of X’s ad revenue share program and missed opportunities for news organizations that continue to seek public subscriptions.
What Happened: A graphic designer at Dogecoin DOGE/USD who goes by the name Doge Designer on X, formerly known as Twitter, noted in a tweet that the New York Times, with 55 million followers on the platform, could have potentially earned thousands of dollars from ad revenue sharing.
However, the New York Times did not sign up for X Premium, a subscription-based service offered by Musk’s X.
See Also: Elon Musk Flexes’ Truth In Advertising’ On X Versus Instagram’s Unchecked Sponsored Posts
In response, the tech billionaire, who acquired Twitter for $44 billion in October 2022, criticized the publication, saying it asks money from the public but does not participate in X’s ad revenue sharing program.
He stated, “And yet they demand that the public pay to subscribe to them. What hypocrites!”
In a separate tweet, Musk also mentioned that X’s advertising revenue share program is open to organizations, including news outlets, that wish to participate.
Why It’s Important: The creator ads revenue-sharing program enables users to share revenue generated from ads in replies to content posted on the social networking platform, in line with X’s mission to allow people to “earn a living” by posting on its site.
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