What's Going On With Disney Stock Today?

The Walt Disney Company DIS shares are trading lower Thursday amid overall market weakness. The stock has also been under pressure amid the SAG-AFTRA strike.

What To Know: The ongoing strike began after the SAG-AFTRA union was unable to reach an agreement with the Alliance of Motion Picture and Television Producers (AMPTP). In light of risks facing the industry, such as those from streaming services and artificial intelligence, the actors represented by the union are fighting for better pay and working conditions.

However, the strike has the potential to greatly disrupt the industry, stopping production worldwide and cutting off a large source of profits for studios, production companies, and streaming services. Many sets will close indefinitely, impacting release dates.

Furthermore, actors not being allowed to promote new projects will greatly affect movie marketing strategies.

Disney stock has suffered as a result, with the stock trading at a nine-year low.

Related Link: Why Marvell Technology Stock Dropped Today

DIS Price Action: Shares of DIS were down 3.77% at $82.59 at the time of publication, according to Benzinga Pro.

Image by OsloMetX from Pixabay