Beyond the Game: How Amazon's AI is Transforming the NFL Viewing Experience

As fans tune into Thursday Night Football on Amazon.Com, Inc AMZN Amazon Prime Video this NFL season, the viewing experience will likely transcend traditional broadcasts. 

Delving deeper into technology, Amazon is harnessing the power of artificial intelligence (AI) to offer real-time insights to enhance viewers' understanding of the game's intricate strategies, TechCrunch reports.

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Amazon is introducing many AI-driven tools to make fans feel more involved, stemming from viewer feedback, emphasizing their preference for deeper engagement with game strategies over mere athletic displays.

One prominent feature is the "Defensive Alerts," developed using machine learning. 

The tool, trained on 35,000 plays, predicts potential defensive blitzes, highlighting players in real-time who are likely to rush the quarterback and allows viewers to observe the game similarly to a quarterback, anticipating on-field moves.

Another feature, "Prime Targets," uses a green orb to highlight receivers open for a pass. The tool, tracking quarterbacks and receivers, gives fans a real-time analysis of the evolving gameplay.

Furthermore, the "Fourth Down Territory" tool offers viewers insights into fourth-down decision-making, helping them understand team strategies. Amazon also enhances the conventional field goal target lines with its "Field Goal Target Zones" that show the probability of a kicker's success from various points.

All these features culminate in Amazon's "Prime Vision" stream. This data-rich secondary broadcast is tailored for the analytical fan, diving deep into real-time stats and game analysis.

Additionally, Amazon seeks to integrate its brand with football seamlessly, including unique integrations for the inaugural Black Friday game, where Amazon will likely introduce interactive shopping elements, taking advantage of the high shopping traffic on that day.

Moreover, Amazon will stream its games in high dynamic range (HDR) quality to enhance the visual appeal, ensuring richer visuals. However, it still won't be in 4K.

As Amazon forges its path in sports broadcasting, it's clear that the intersection of tech and sports offers endless possibilities, promising fans an unparalleled viewing experience.

Price Action: AMZN shares traded higher by 0.24% at $132.15 premarket on the last check Friday.

Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.