Dating app company Bumble Inc BMBL has taken a significant step to address issues related to bots, spam, ghosting, and doxing to preserve the platform's sanctity.
This initiative encompasses not only the Bumble dating app itself but also its sibling platform, Badoo. Bumble's revamped policy introduces various measures to maintain the integrity of its user experience, TechCrunch reports.
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The Match Group, Inc MTCH rival is adopting a rigorous approach to combat the presence of bots, explicitly prohibiting any artificial manipulation of "connections, matching, conversations, or engagement" via automation or scripting.
Notably, Bumble has already blocked more than 8.2 million accounts this year across its platforms, primarily employing AI-driven detection mechanisms to identify and remove fake and spam accounts.
Bumble remains invested in machine-learning models, including open-sourcing, an algorithm for detecting unsolicited explicit content, an initiative the company took in 2022.
Bumble's updated community guidelines extend to curbing adult content. The guidelines explicitly forbid any attempts to trade, promote, or seek sexual content.
Addressing the issue of ghosting, Bumble is taking a proactive stance. The company has revised its outlook on unexcused "no-shows" for dates, now considering such behavior as "bullying and abusive conduct."
Furthermore, Bumble is actively expanding its scope to counteract doxing and victim-blaming, categorizing them as violations of its "Bullying and Abusive Conduct policies."
Companies ranging from Roblox Corp RBLX, Instagram parent Meta Platforms Inc META to Snapchat parent Snap Inc SNAP drew lawsuits over sexual abuse of minors.
Price Action: BMBL shares traded higher by 1.55% at $17.02 on the last check Friday.
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
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