TRxADE HEALTH Transforms - MEDS Trades Higher On NASDAQ After News Of Company's Reimagining

In a world where food security is a pressing concern and the environmental impact of dietary choices is increasingly evident, plant-based food is increasingly looking like it could provide a path to a sustainable future.

The global population is projected to reach just shy of 10 billion by 2050, intensifying concerns surrounding food security. In populations not at risk for food insecurity, the rise in diet-related health issues - heart disease, diabetes, and obesity - is a significant global challenge. 

Plant-based diets are gaining momentum as a solution to these issues, by providing nutritious calories that are often both cheaper and more nutritious than their animal-based alternatives. 

A recent report by UBS UBS stated that “a generational shift in consumer diets [is ongoing] as increasingly meat alternatives build traction across a background of environmental concerns”. The industry of plant-based foods and meat alternative products is springing up to fill the need born of this shift in consumer behavior.

A NEW PLAYER

TRxADE HEALTH, Inc. MEDS, a long-time leader in the digital healthcare space is pivoting. The company has divested its operations and assets and is merging with Superlatus, Inc. to create a high-quality, high-nutrient, plant-based consumer goods company. News of the deal bumped MEDS almost 500% in a week.

Superlatus will offer plant-based meats, cheeses, and dairy products market, a sector that could reach $72 million by 2030 according to the same UBS report. It’sIts growth plan includes seeking synergistic acquisitions to expand its global consolidation platform. Two such acquisitions are required by the terms of the deal, further growing Superlatus’ abilities as it is wedded to TRxADE.

One of the most exciting aspects of the deal for TRxADE HEALTH sharelholders is the President and COO of Superlatus who will be staying on, Dr. Bortone. Dr. Bortone is one of the world’s preeminent food scientists and extrusion processing experts. He is best known as the inventor of Frito-Lay’s Twisted Cheetos, a flagship of the cheese snack industry, and his work will be critical to delivering products with textures that closely mimic the animal products the alternatives are based on.

Another key element to the company’s strategy is its commitment to “seed to store”, ensuring a secure supply chain and thus delivering the best possible quality for its products and the end user.

This merger represents an exciting step in the transition of the global food supply system. The plant-based revolution has begun and Superlatus will be a key driver in the move toward a more sustainable future.

Featured photo by Dan Meyers on Unsplash