Trump Has Employed A New Campaign Strategy Amid His Legal Hurdles — And It Could Hurt Him

Amid growing legal challenges, former President Donald Trump is pioneering a fresh campaign strategy: leveraging influential Republican representatives to advocate on his behalf.

What Happened: While Trump's popularity has positioned him as a top contender for the 2024 Republican presidential nomination, ongoing legal proceedings are hindering his campaign. 

The scenario could see Trump, a towering figure in the Republican arena, turning to notable party members to resonate with voters, Bloomberg reported.

Trump's absence was evident in major events, including the inaugural Republican primary debate and several Iowa functions. However, his allies, like Representative Byron Donalds and Representative Matt Gaetz, have stepped in, engaging with the public in various capacities.

The approach reportedly offers Trump a twofold advantage. He can fortify his stature as the party's linchpin without directly confronting other candidates, and simultaneously prepare for times when he might be occupied in legal battles, according to Bloomberg. 

However, this method isn't without its pitfalls. Trump's unmatched appeal among Republican personalities could be diluted in states where direct voter interactions are pivotal, the outlet pointed out.

Also Read: Former Trump Aide Shaken By Threat From Ex-Boss: 'Does Somebody Have To Get Hurt?'

“Those guys aren’t perceived to be the leaders of the party. Kevin McCarthy is not standing up for the former president, Leader McConnell isn’t standing up for the former president,” Lisa Miller, a former Republican National Committee spokeswoman, told Bloomberg. “But I think the people who are with Trump are with Trump regardless of these indictments.”

Notable figures, such as Florida Governor Ron DeSantis, are already taking advantage of Trump's absence at face-to-face meetings with people in early voting states. 

“History would say the advantage goes to the person who shows up,” Bob Vander Plaats, a key Republican operative in Iowa, told Bloomberg. “Iowa is a retail state. They want to shake hands and ask candidates questions. The more they hear and see from other candidates, the more they are drawn to them.”

Bloomberg reported that, still, several legislators, including state representatives and former acting attorney general Matt Whitaker, have emerged as Trump's spokespersons after informal dialogues. These spokespersons, targeting diverse voter groups, have amplified Trump's messages across various demographics.

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This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

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