Android Gets New Visual Identity: 3D Makeover Of The Iconic Bugdroid And A Capitalized 'A'

The Android brand is sporting a new modernized look, aiming to signify its global community better and embracing a more fun approach.

Alphabet Inc’s Google GOOGL has shared the announcement on its Android blog. The revamped visual identity is designed to encapsulate Android’s principle of being open, iterative, and inclusive. The brand’s evolution has been driven by the needs of its community, with the platform now serving over 3 billion Android devices globally.

The Android brand has seen multiple updates over the past decade, including a logo alteration in 2019 for easier readability and a shift in naming conventions from fanciful to straightforward. Each update considers changing needs and future aspirations.

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The fresh visuals draw from Material design, complementing the Google brand palette while remaining adaptable. The dynamic robot represents connections with people, the community, and cultural moments.

Among the new changes, the “A” in Android is now capitalized, adding more weight to its appearance next to Google’s logo. This change is part of the efforts to connect Android to Google better, enhancing the relationship between Android devices and Google’s apps and services.

The most recognizable element of the Android robot, the bugdroid, also received a 3D makeover, aiming to be as dynamic as Android itself. The enhanced bugdroid and updated logo are set to appear on Android devices and in more locations starting this year.

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