Google Chrome Now Has Browsing History-Based Targeted Ads – Here's How You Can Disable It

Alphabet Inc.'s GOOG GOOGL Google Chrome browser will start showing you ads based on your browser history, thanks to a new update that is rolling out to everyone. While advertisements support publishers, not everyone might be comfortable seeing targeted ads based on their browser history.

What Happened: Google Chrome browser has received a new update that enables browsing history-based targeted advertisements.

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Ironically branded as a part of Google's "Privacy Sandbox", these targeted ads will share your information with third parties while "preserving privacy", says Google.

Unsurprisingly, not everyone will be thrilled about seeing targeted advertisements. Thankfully, it is possible to disable Chrome's new targeted ad-tracking features.

How To Disable Google Chrome's Targeted Ad Tracking

Make sure you are on the latest version of Google Chrome. You can check this by clicking the three-dot button on the top right, then Help, and About Google Chrome.

Now that it's done, it's time to disable Chrome's targeted ad tracking.

• Click the three-dot button on the top right of the Google Chrome browser.
• Now go to Settings > Privacy and Security > Ad privacy.
• You will now see three options – Ad topics, Site-suggested ads, and Ad measurement.
• Click on each one of them and turn the toggle off.

That's it – you have now disabled Google Chrome's targeted ad tracking.

Photo by rafapress on Shutterstock

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