Apple Inc. AAPL is set to unveil its latest innovations, including the much-anticipated iPhone 15 series, at its "Wonderlust" event scheduled for September 12.
What Happened: The event promises to showcase not just the new iPhone lineup but also updates to the Apple Watch and AirPods, along with upcoming software updates.
At the forefront of the unveiling is the iPhone 15 Pro line, which is expected to be the star of the show. The tech giant is also gearing up to introduce advancements in iOS 17, iPadOS 17 and watchOS 10.
The event is crucial as the iPhone, Apple Watch and AirPods collectively constitute about 60% of Apple's total revenue, not accounting for the earnings from digital services such as Apple Music, Bloomberg reported.
Among the notable changes that are expected to be revealed, Apple is transitioning the iPhone's charging and data port to the USB-C standard, enhancing its performance albeit potentially displeasing some consumers. The modification marks the second alteration to the iPhone's port since its inception, the previous one being in 2012.
The iPhone 15 series will reportedly come in four different versions: the base models iPhone 15 and 15 Plus, and the more premium iPhone 15 Pro and 15 Pro Max. The Pro versions, specifically, have undergone a design overhaul, adopting titanium sides instead of stainless steel, making them more resilient and lighter.
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Another significant enhancement is the incorporation of the Dynamic Island interface in the non-Pro models, a feature introduced in the iPhone 14 Pro models last year, according to Bloomberg.
The iPhone 15 and 15 Plus are reportedly upgrading to a 48-megapixel main camera sensor, aligning with the resolution of the previous year's iPhone 14 Pro's main camera. The Pro models will also retain a trio of cameras, boasting new telephoto and ultrawide lenses with increased megapixels.
The iPhone 15 Pro Max, on the other hand, will have a revamped telephoto system that doubles the hardware zoom capabilities from 3X to approximately 6X magnification.
On the Apple Watch front, the focus remains on enhancing performance, with significant strides made in processing speed facilitated by a new chip. The watches will also reportedly inherit the U2 ultrawide-band chip, promising improved "Find My" functionalities.
As for the AirPods, the shift to USB-C charging aligns with the changes introduced in the iPhone series. While no substantial hardware alterations are expected, a software update promises features like improved automatic device switching and a Conversation Awareness feature that intuitively silences media when a conversation is initiated, according to Bloomberg.
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This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
Photo: Shutterstock
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