New AI capabilities are revolutionizing how sellers create product listings and enhancing the shopping experience on Amazon.Com, Inc AMZN.
Generative artificial intelligence (generative AI) has already proven its prowess in generating written content and captions. Now, Amazon is harnessing this technology to streamline listing creation and management for its sellers.
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Amazon is introducing a set of generative AI capabilities to simplify the creation of comprehensive and captivating product descriptions, titles, and listing details.
The innovation will likely expedite the listing of new products and enrich existing ones, ultimately empowering customers to make more confident purchase decisions.
Sellers now only need to provide a brief product description, and Amazon's AI algorithms will generate high-quality content for their review. Sellers can fine-tune the generated content or directly submit it to the Amazon catalog.
This streamlined approach promises to help sellers create high-quality listings with minimal effort, offering customers more complete and engaging product information.
These AI-generated product descriptions enhance the shopping experience and provide customers with more comprehensive product information.
The company announced the innovative technology at Accelerate 2023, Amazon's annual seller conference.
In July, AWS launched new AI tools, including a program for building more conversational customer-service agents and technology access from the startup Cohere, while it urged companies to test Amazon Bedrock, which lets businesses create applications with various AI models.
Amazon leveraged artificial intelligence to speed up deliveries and drive logistics, including transportation.
Price Action: AMZN shares traded higher by 1.78% at $143.75 on the last check Wednesday.
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
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