Unity Software Inc. U shares are trading lower Wednesday after the company announced it will introduce its Unity Runtime Fee, effective Jan. 1.
What To Know: The company described its Unity Runtime as "code that executes on player devices and makes Made with Unity games work at scale." It is installed every time a game is downloaded.
The company says the decision was based on the strategy that an initial install-based fee will enable creators to retain the continued financial gains from player engagement.
Shares of Unity reacted negatively to the news, falling nearly 8% Wednesday.
Related Link: EA Drops A Game-Changer — 'The Sims 5' To Launch As Free Download
U Price Action: Shares of U were down 4.90% at $37.06 at the time of publication, according to Benzinga Pro.
Image by Elchinator from Pixabay
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