Chief Revenue Officer at Marchex Acquires Company Stock Options Worth 300,000 Shares

Troy Hartless, Chief Revenue Officer at Marchex MCHX, reported a large acquisition of company stock options on October 2, according to a new SEC filing.

What Happened: A Form 4 filing from the U.S. Securities and Exchange Commission on Monday showed that Hartless, Chief Revenue Officer at Marchex, a company in the Communication Services sector, was just awarded stock options worth 300,000 shares of MCHX. The options give Hartless the right to buy the company's stock at $1.45 per share.

Marchex shares are trading down 9.93% at $1.27 at the time of this writing on Tuesday morning. Since the current price is $1.27, this makes Hartless's 300,000 shares worth $381,000.

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Why Insider Transactions Are Important

Insider transactions shouldn't be used primarily to make an investing decision, however an insider transaction can be an important factor in the investing decision.

In legal terms, an "insider" refers to any officer, director, or beneficial owner of more than ten percent of a company's equity securities registered under Section 12 of the Securities Exchange Act of 1934. This can include executives in the c-suite and large hedge funds. These insiders are required to let the public know of their transactions via a Form 4 filing, which must be filed within two business days of the transaction.

When a company insider makes a new purchase, that is an indication that they expect the stock to rise.

Insider sells, on the other hand, can be made for a variety of reasons, and may not necessarily mean that the seller thinks the stock will go down.

Important Transaction Codes

Investors prefer focusing on transactions that take place in the open market, indicated in Table I of the Form 4 filing. A P in Box 3 indicates a purchase, while S indicates a sale. Transaction code C indicates the conversion of an option, and transaction code A indicates the insider may have been forced to sell shares in order to receive compensation that had been promised upon being hired by the company.

Check Out The Full List Of Marchex's Insider Trades.

This article was generated by Benzinga's automated content engine and reviewed by an editor.