Microsoft's Bing Chat Lets Users Reap Benefits Of OpenAI's DALL-E 3 For Free

Microsoft Corp. MSFT is sprucing up Bing Chat with the latest version of OpenAI's Dall-E 3 image generator. The latest model promises to generate even more photorealistic images with a much better understanding of text prompts.

What Happened: Bing Chat users can now use OpenAI's latest DALL-E model to generate better-quality images for free.

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Interestingly, Bing Chat gets DALL-E 3 even before OpenAI's own ChatGPT, which is scheduled to get this feature later this month. Moreover, Bing Chat users get DALL-E access for free, while ChatGPT will make it available only to paying users. Right now, the ChatGPT Plus subscription costs $20 per month.

It's likely one of the perks of being the largest investor in OpenAI – Microsoft has so far poured $13 billion into the Altman-led AI firm for a 49% stake.

We tried using the new DALL-E 3 image generator model in Bing Chat, asking it to recreate Clippy in the form of a kaiju running amok in a city, as seen in the movie Pacific Rim.

Bing Chat returned some interesting results – with some of them quite menacing and some results being very inaccurate.

However, it is important to note that the results also depend on the text prompts. When we tried refining those prompts with even more details and specific instructions, Bing Chat generated more Clippy-like kaiju.

While our experiment was more oriented towards having some fun, DALL-E 3 is a powerful model that is capable of generating sophisticated images.

Why It Matters: Microsoft has been increasingly integrating OpenAI technologies into its products. While ChatGPT-powered Bing Chat is one of the most prominent examples, Microsoft has added a dose of AI to other products in its portfolio like Windows, Microsoft 365 (previously, Office 365), GitHub, and Azure, among others.

Bing Search also has Bing Chat integration now, essential at a time when its rival Alphabet Inc.'s GOOG GOOGL crown jewel, Google Search, has seen a limited rollout of Bard-powered AI features.

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