Elon Musk’s X (formerly Twitter) reportedly plans to test three service tiers, with CEO Linda Yaccarino discussing the plan during a recent briefing.
What Happened: Musk’s X has shared its intention to experiment with a three-tiered service structure, potentially reshaping its current premium offering, which currently costs $7.99 per month.
The proposed tiers, labeled Basic, Standard, and Plus, are designed to cater to users’ preferences for ad exposure. Under this new approach, customers could choose their preferred level of ad visibility and associated pricing, reported Bloomberg, citing sources familiar with the matter.
One notable aspect of Musk’s vision is the potential implementation of a small fee for all X users to reduce the presence of automated bots on the platform.
Meanwhile, during the briefing, Yaccarino offered an optimistic outlook for the company’s future. She reported steady revenue growth in the high single digits across advertising, data licensing, and subscriptions, excluding debt-related expenses.
Although X has enticed roughly 90% of its top 100 advertisers back to the platform since June (Yaccarino said previously), the overall ad spending remains below historical levels.
Advertisers are approaching budget increases cautiously, reflecting lingering concerns about the company’s direction under Musk’s leadership, the report noted
Why It’s Important: Previously, it was reported that only a fraction of the X’s user base subscribed to Twitter Blue, now called X Premium. Musk’s decision to monetize the blue verification checkmark on the platform received significant backlash from netizens and celebrities alike.
In fact, in April earlier this year, when Musk’s social media platform actually started removing users’ legacy blue verified checkmark, the tech billionaire started paying for some accounts personally.
This included names like LeBron James, the highest-paid NBA player of all time, and Stephen King, who vehemently opposed paying Twitter for a blue checkmark.
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