Apple's Week In Review: $1B AI Investment, Streaming Overhaul And Product Redesigns

The past week witnessed Cupertino-based tech giant Apple Inc. AAPL making headlines with various developments. From ambitious strides in generative artificial intelligence to a major TV app overhaul for streaming dominance, Apple is taking its innovation game up a notch. With the analyst predictions of a total MacBook Pro redesign by 2025 and the iPhone 15 Pro's ratings stirring up discussions, let's dive into what transpired over the past week.

Apple’s Generative AI Ambitions: Despite being cash-rich, Apple needs to invest billions to compete with industry leaders like Meta Platforms Inc. and Microsoft Corporation in the generative AI race, according to TF International Securities analyst Ming-Chi Kuo. Kuo’s survey reveals plans for Apple to procure between 2,000 and 3,000 AI servers in 2023 and a significant jump to 18,000 to 20,000 units in 2024. Read the full article here.

Major TV App Overhaul: Apple is planning a significant overhaul of its TV app as part of its efforts to solidify its position in the streaming market. The move includes discontinuing specific apps on the Apple TV box and removing sections for movies and TV shows in the iTunes Store app, directing more customers to the central TV app. Read the full article here.

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MacBook Pro Redesign by 2025?: Ming-Chi Kuo, a TF Securities analyst, suggests that Apple may completely revamp the design of its MacBook Pro by 2025 and might also introduce a more affordable model to its range. This prediction follows a Mac-focused event by Apple in late October. Read the full article here.

iPhone 15 Pro Ratings Stir Discussions: Apple’s iPhone 15 Pro has been rated five stars by only 72% of the buyers in the first month since its launch, making it the least 5-star rated model since the iPhone 8 that was launched six years ago, according to an analysis of 695,000 customer reviews. Read the full article here.

$1B Annual Investment in Generative AI: Apple is reportedly planning to invest more than $1 billion annually in generative AI, with recent job listings indicating an increased focus on AI-driven features and products. This move follows their release of an AI-based auto-correct feature for iOS 17 earlier this year. Read the full article here.

Apple Climate ESG. Photo via Shutterstock

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