Apple's iPhone 15 Has Retained Over 70% Of Its Value Since Launch While Google's Pixel 8 Has Retained Just 36%: Report

Despite the initial issues, Apple Inc.'s AAPL iPhone 15 has retained its value much better than its predecessor iPhone 14. On the other hand, rival Alphabet Inc.'s GOOG GOOGL Google Pixel 8 has lost nearly two-thirds of its value already.

What Happened: Using data from over 40 independent buyback vendors, the iPhone 15 has reportedly lost an average of 28.8% of its value, while the iPhone 14 lost over 33% of its value in the first month of its launch, according to SellCell.

See Also: Google Pixel 8 Pro vs Apple iPhone 15 Pro: Which Pro Smartphone Is Best For You?

On the other hand, the Google Pixel 8 series has reportedly lost nearly two-thirds of its value despite launching a few weeks after the iPhone 15 series.

According to the report, the Pixel 8 series has seen an average depreciation of 63% of its value since the Oct. 4 launch. The top-tier Pixel 8 Pro 1TB variant has seen the biggest drop in value, at a 68.2% fall.

However, the iPhone 13 series was much more resilient – it lost only 18.7% of its value during this period.

Why It Matters: It is normal for smartphones to lose their value as soon as they reach customers. However, Apple’s iPhone 15 has demonstrated a robust market stance with its lower depreciation rate, especially when compared to rival Google's Pixel 8 series.

These buyback prices are crucial for customers who plan to buy new phones by trading in their old ones.

Image – Apple

Check out more of Benzinga's Consumer Tech coverage by following this link.

Read Next: Sweet Sixteen: Google's Android Operating System Was Unveiled 16 Years Ago Today