Jumping into the artificial intelligence (AI) race, Samsung Electronics Co Ltd. SSNLF has unveiled its proprietary generative AI model called Gauss. The upcoming flagship Galaxy S24 series could launch with the Samsung Gauss AI.
What Happened: Korean smartphone maker Samsung has unveiled Gauss, its generative AI model, to enhance work efficiency and consumer experiences.
The announcement was made at the Samsung AI Forum in Seoul, an annual event since 2017 showcasing the South Korean tech giant’s latest advancements in AI.
Unlike previously rumored, Samsung Gauss has been developed in-house by Samsung Research. Mathematician Carl Friedrich Gauss inspires the AI model and includes Samsung Gauss Language, Samsung Gauss Code, and Samsung Gauss Image.
Some of the use cases of Samsung Gauss include assisting in tasks like writing emails and document summarization, creating and editing images, and more.
Furthermore, Samsung emphasizes protecting consumer privacy by applying these models on-device and has established an AI Red Team to address any security and privacy concerns during the AI’s lifecycle.
Why It Matters: Initial rumors suggested that Samsung could use Microsoft Corp.-backed MSFT OpenAI's ChatGPT. However, the smartphone maker has instead leaned on its in-house research to launch Samsung Gauss.
Samsung’s upcoming flagship smartphone, the Galaxy S24, is expected to include generative AI features, based on an announcement by the company during its Q3 earnings call. The Samsung Gauss announcement further backs these expectations.
Samsung is also relying on AI to boost sales of the Galaxy S24, forecasting a shipment increase of over 10% to 35 million units in 2024.
Image Credits – Samsung
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Disclaimer: This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors.
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