'The Marvels' Posts Lowest Opening Weekend Gross In Disney's MCU History: Report

Despite much anticipation, The Marvels, the most recent release from The Walt Disney Company’s DIS Marvel Cinematic Universe, has seen an unexpectedly low turnout at the box office. Over the opening weekend, the film could only muster up $47M, marking the lowest-grossing start for any Marvel Studios’ production.

What Happened: As reported by Deadline on Saturday, the star-studded The Marvels did not manage to captivate audiences as hoped. Despite a promotional boost featuring lead actress Brie Larson, the film could only garner a global gross of $110M, significantly falling short of the projected $140M.

The disappointing performance of The Marvels is not due to the film’s length, which at 97 minutes, is considerably shorter than other MCU films that typically exceed two and a half hours. It appears the film failed to strike a chord with moviegoers, resulting in a poor turnout.

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Despite this setback, Marvel Studios remains optimistic about its future endeavors. The film industry will be keeping a close eye on how the studio recovers from this unprecedented slump.

Why It Matters: Marvel was acquired by The Walt Disney Company DIS in 2009, and since then, the franchise has been a key driver of box office success and original programming for Disney’s streaming platform, Disney+.

The Marvels was one of the most anticipated movies of 2023, forming a part of Phase 5 of the Marvel Cinematic Universe. As reported by Benzinga earlier in April, a new trailer had Marvel fans speculating on the storyline and its implications for other films and series in the franchise.

Photo Courtesy: Miguel Lagoa On Shutterstock.com

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