Tesla Starts Bringing Cybertruck To Showrooms Hinting At A Wider Strategy

In a move that is ramping up anticipation, Tesla Inc TSLA has begun positioning Cybertrucks in its U.S. showrooms, signaling the nearing of the vehicle's official production launch set for the end of this month.

The electric vehicle (EV) community has been eagerly awaiting the arrival of the Cybertruck since its initial unveiling four years ago. With the delivery event slated for Nov. 30, Tesla enthusiasts and potential buyers are on the cusp of receiving all the production specifications and pricing details for this much-talked-about electric pickup truck.

As shared by Electrek, the placement of Cybertrucks in showrooms has already been observed in several locations. Notably, John W. Davis reported seeing a Cybertruck delivered to Tesla's store in the Westfield UTC Mall in San Diego, even sharing a video of the vehicle in the store.

Additionally, another Cybertruck was spotted at Tesla’s San Jose store this weekend. These showroom appearances, along with sightings of more Cybertrucks being transported from Gigafactory Texas to various U.S. destinations, hint at a wider strategy by the Austin, Texas-based company to stir up excitement and interest in the run-up to the official launch.

Interestingly, Tesla has decided to place Cybertrucks in showrooms without releasing official specs and pricing information. This strategy may seem unconventional, but it could be a calculated move by the automaker to drive foot traffic to its stores, thereby boosting sales of its current vehicle lineup during the critical end-of-year period.

Historically, after the Cybertruck’s initial announcement, Tesla saw a significant influx of reservations, with hundreds of thousands of potential buyers expressing their interest.
Photo courtesy of Tesla