The White House has launched an account on Meta Platforms Inc‘s social media platform Threads, a competitor to X. The move follows recent criticism of Elon Musk‘s platform and its handling of offensive content.
What Happened: The White House joined Threads on Monday, marking a departure from their previous preference for Twitter, now known as X, Reuters reported. This decision comes after the White House and several large media corporations criticized Musk for amplifying an anti-Semitic post.
The White House’s new Threads account includes official profiles for the President, First Lady, Vice President, and Second Gentleman. Spokespeople have also confirmed that President Joe Biden and Vice President Kamala Harris will launch personal accounts on Threads. Robyn Patterson, a White House spokeswoman, stated the move was due to the administration’s commitment to “meeting people where they are.”
See Also: Elon Musk Stays Resilient As Apple Joins Ad Exodus From X
Why It Matters: Companies like Comcast, The Walt Disney Co., and Warner Bros. Discovery have paused advertisements on X amid these controversies. X, in turn, has sued media watchdog group Media Matters for defamation following a report that claimed major brand ads were appearing next to posts promoting Nazism.
The White House’s decision to join Threads lends the platform, under the control of Facebook founder Mark Zuckerberg, added credibility. This move comes as some public figures are switching from X to Threads, citing Musk’s conduct as the reason.
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