Affirm Holdings Inc AFRM shares are trading higher Monday. The stock appears to be getting a boost from elevated Cyber Monday expectations.
What To Know: According to a Reuters report citing data from Adobe Analytics, Cyber Monday online sales are now expected to reach record levels of $12 billion to $12.4 billion, which is well above initial expectations.
The midpoint of the range would represent an 8% increase year-over-year, above Adobe's initial forecast for about a 6.1% jump.
The report indicates that Salesforce also predicted that online sales on Cyber Monday will rise in the high-single-digit percentage range.
According to Benzinga Pro, "Buy Now, Pay Later" is expected to see usage hit an all-time high on Cyber Monday, contributing $782 million in online spending, up 18% year-over-year.
Affirm offers a platform for digital and mobile first commerce, consisting of a point-of-sale payment solution, merchant commerce solutions and a consumer-focused app.
AFRM Price Action: Affirm shares were up 4.84% at $27.50 at the time of publication, according to Benzinga Pro.
Photo: courtesy of Affirm.
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Comments
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.