Why Marin Software Stock (MRIN) Shares Are Trading Higher

Marin Software Inc MRIN shares are trading higher by 6.5% to $0.33 Friday morning after the company announced it launched support for Qihoo 360, expanding options for advertisers focused in China.

Marin Software says this integration enables Marin users to access a vast majority of searches in China, tapping into the dynamic Chinese search market.

Marin's CEO, Chris Lien, highlighted the significance of this integration, emphasizing the potential for digital marketers to leverage Qihoo 360's reach and advanced search capabilities through MarinOne.

The company says this integration enables Marin's automation tools and bidding algorithms to optimize Qihoo 360 ad campaigns, providing improved efficiency and campaign performance for clients.

See Also: Marin Software Launches Support for Qihoo 360, Expanding Options for Advertisers Focused on China

According to data from Benzinga Pro, Marin Software has a 52-week high of $54.60 and a 52-week low of $27.85.